About Us

Swift Fishing Tackle is a family-owned business with a legacy dating back to the 1970s. Our journey began in South Wales, where we wholesaled frozen bait. As the years passed, we relocated to Devon and expanded our operations to wholesaling and importing terminal tackle, rod-building equipment, and fishing flies. In the 1990s, we proudly introduced the Sakuma brand, which has since become a global leader in the Sea Fishing sector. In the 2000s, we acquired the renowned Red Gill Fishing Lure brand and continued manufacturing these popular lures at our UK-based factory, exporting them worldwide. Our commitment is to deliver top-quality products, innovative new releases, and exceptional customer service. We strive to cater to all fishing sectors, providing a broad spectrum of brands and products. Whether you're an experienced angler or just starting your fishing journey, Swift Fishing Tackle is here to support your passion for fishing with our extensive range of fishing supplies, accessories, rods, bait, weights, and more.